Claritas Analytical Consulting

Location intelligence, business strategy consulting, predictive modeling, marketing research analysis

In January, 2008, Claritas retired the Integras brand name and created a new analytical consulting and implementation solution called Claritas Analytical Consulting.

Claritas Analytical Consulting provides comprehensive solutions for marketing, merchandising and real estate. Our business strategy consultants provide location intelligence, predictive analysis, business development consulting and market research studies.

Claritas Analytical Consulting delivers innovative, customer-centric marketing research analysis solutions that help you choose the best markets and determine how to reach customers with the right product and the right message. By combining our business development consulting with predictive analytics and predictive modeling, we help Fortune 100 and mid-size companies maximize profit opportunities and optimize capital investments.

Who We Are
Claritas provides high-impact decision support for marketing and location intelligence. We combine sophisticated, creative quantitative analysis with the broadest array of consumer and business data available in the United States. We help companies make better business strategy decisions regarding growth strategies, market and product potential and distribution planning.

Claritas employs a team of seasoned business development consultants and analysts, most with advanced degrees in a quantitative science and/or years of industry experience. Claritas Analytical Consulting works with select industries, including financial services, retail, communications and energy, and media with market research studies and predictive analytics.

What We Do
Claritas Analytical Consulting concentrates its business development consulting efforts and energy on four key areas:

• Location Analysis – Consulting, primary research, trade area analysis and advanced predictive modeling to aid and augment location intelligence decisions.

• Primary Market Research – Syndicated and custom market research studies of consumer behavior and marketing research analysis of market structure that highlight product potential and help clients understand their marketplace.

• Customer Analysis – An integrated strategy for customer value analysis that moves beyond amassing volumes of data and improves marketing efforts by making data more predictive of future customer behavior – including predictive analytics and predictive modeling.